How is it possible that you were not planning on going shopping, but that you still end up going and even return home with four new pairs of trousers? Apparently you really did want to go shopping but were not consciously aware of it. Dutch researcher Martijn Veltkamp has demonstrated that you can motivate people with subliminal messaging: quickly flashing words onto a screen without their noticin...

When it comes to concussions, children and teens require different treatment, according to international experts who recently published consensus recommendations. The British Journal of Sports Medicine`s new guidelines say children and teens must be strictly monitored and activities restricted until fully healed. These restrictions include no return to the field of play, no return to school, and n...

A new study provides some of the strongest evidence to date that Americans prefer to read political articles that agree with the opinions they already hold. Researchers found that people spent 36 percent more time reading articles that agreed with their point of view than they did reading text that challenged their opinions. Even when they did read articles that countered their views, participants...

Researchers from Albert Einstein College of Medicine of Yeshiva University have described a technique for looking more precisely at a fundamental step of a cell`s life — a gene, DNA, being read into a message, mRNA. The technique could provide a window into the process by which genes are switched on inappropriately, causing disease. The new technique provides a detailed look into processes t...

Researchers have studied the level of comprehension of subtitled television programs by groups of students who have a severe or profound hearing impairment. The results demonstrate that deaf children and adolescents have difficulties in following subtitles and images together, due to the speed at which the subtitles appear and the literal transcription of the dialogues. After almost twenty years s...